Hi I'm Sydney
I’m a marketer and business development strategist with over a decade of experience helping early- and growth-stage DTC brands scale through organic marketing and strategic partnerships.
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I started Borlabi Consulting three years ago after the startup I was working for dissolved. It was a pivotal moment—I realized I wanted to support more than one startup at a time and that my experience could make a tangible difference for small businesses. So I took the leap into freelance consulting, applying everything I’d learned in my career to help founders navigate growth with limited resources and big ambitions.
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Now, as a founder myself—building a clean skincare brand with my sister—I have an even deeper understanding of the opportunities and constraints my clients face. I know the reality of wearing all the hats, stretching every dollar, and making strategic tradeoffs.
My Experience
Over the years, I’ve worked across nearly every major life stage—marriage, baby, parenting, and even end-of-life—supporting brands that meet people in pivotal moments. My time at The Knot sharpened my expertise in organic marketing channels and partnerships, where I collaborated with companies of all sizes to uncover opportunities, solve challenges, and drive consistent year-over-year growth.
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From what I learned there, I’ve built and refined a framework I now use with my clients—one that blends creative problem-solving with operational execution. My expertise spans partnerships, content, social media, and email strategy, and I thrive on identifying the right solution for each unique brand’s goals.
My Approach
Over the years, I’ve worked across nearly every major life stage—marriage, baby, parenting, and even end-of-life—supporting brands that meet people in pivotal moments. My time at The Knot sharpened my expertise in organic marketing channels and partnerships, where I collaborated with companies of all sizes to uncover opportunities, solve challenges, and drive consistent year-over-year growth.
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From what I learned there, I’ve built and refined a framework I now use with my clients—one that blends creative problem-solving with operational execution. My expertise spans partnerships, content, social media, and email strategy, and I thrive on identifying the right solution for each unique brand’s goals.
Beyond Work
I’m based in New York City, building my clean skincare brand, Sourced with my sister/co-founder. I love to travel, explore new spots in the city, really into anything fitness and wellness related and find a beach any chance I get.
